The placement of two 15-second television commercials for the same product, so that one appears at the start and one at the end of a cluster, is known as

Name: The placement of two 15-second television commercials for the same product, so that one appears at the start and one at the end of a cluster, is known as
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This advertising strategy is known as "split 30s," where a single 30-second commercial spot is divided into two 15-second spots that bookend a commercial break, maximizing exposure and recall.

The Placement of Two 15-Second Television Commercials for the Same