Markets such as hotels and automobiles are segmented based on a combination of price and quality. When a marketer wants to know which segments are growing or declining, he/she undertakes a

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To understand which segments are growing or declining, the marketer needs to undertake market segment analysis. This involves breaking down the overall market into smaller, more manageable segments and analyzing each segment's size, growth, and characteristics. By doing so, the marketer can identify which segments are most attractive and adjust the marketing strategy accordingly.

Markets Such as Hotels and Automobiles Are Segmented Based on a Combination