A psychographic profile includes information about the target audience's

Question

Quizplus · Accepted Answer

Psychographic profiles include information about the target audience's interests, values, attitudes, lifestyle, and behavior. Therefore, the best choice is B, as it represents one of the key factors in psychographic profiling. The other options, such as purchase behavior, competitive response, ethnic background, and education, are not necessarily indicative of psychographic factors.

A Psychographic Profile Includes Information About the Target Audience's