Defining the role that advertising and other forms of communications will play in selling a client's product or service is part of the

Question

Quizplus · Accepted Answer

Defining the role of advertising and other forms of communication falls under the category of marketing communications objectives, which involve determining the specific goals and objectives that the communication strategy aims to achieve. Personal selling, public relations, interactive communications, and experiential marketing plans are all different components of the overall marketing strategy, but they do not specifically involve defining the role of advertising and communication tactics.

Defining the Role That Advertising and Other Forms of Communications