For Target, in-store Starbucks cafes is a strategic alliance.

Name: For Target, in-store Starbucks cafes is a strategic alliance.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Target's partnership with Starbucks allows them to offer customers a unique experience and a reason to stay longer in the store, which can lead to increased sales of both Target products and Starbucks drinks/food. This is a strategic alliance as it benefits both companies and enhances their overall value proposition to customers.

For Target, In-Store Starbucks Cafes Is a Strategic Alliance