Direct response advertising is advertising through any medium designed to generate a response by any means, such as mail, television, telephone, or print ad, that is
A) inexpensive
B) measurable
C) creative
D) profitable
E) national

Question

Quizplus · Accepted Answer

Direct response advertising is designed to generate a response, which means it must be measurable in order to track the success of the campaign. The other options are not necessarily defining factors of direct response advertising.

Direct Response Advertising Is Advertising Through Any Medium Designed to Generate