Specialized or individually prepared direct mail offers sent directly to prospects are called
A) personal packs
B) single-piece direct mail
C) solo direct mail
D) cooperative direct mail
E) customized direct mail

Question

Quizplus · Accepted Answer

Solo direct mail refers to direct mail offers that are sent individually to prospects, rather than as part of a larger, shared mailing. This method allows for a more personalized approach.

Specialized or Individually Prepared Direct Mail Offers Sent Directly to Prospects