
Response rates tend to be much higher for solo direct mail than for co-operative direct mail because it
A) stands alone
B) is personalized
C) offers better discounts
D) has high reach
E) is geographically flexible
Correct Answer:
Verified
Q1: Direct mail is a form of advertising
Q3: A statement stuffer is an additional offer
Q4: An envelope containing a variety of offers
Q5: A popular means for demonstrating how a
Q6: Typically, folders and leaflets are printed on
A)
Q7: The shift to direct response advertising follows
Q8: Specialized or individually prepared direct mail offers
Q9: One of the advantages to using direct
Q10: Co-operative direct mail has proven to be
Q11: The use of direct mail is widespread
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