Canada Post's research indicates that 79% of people will open a direct mail piece if
A) their name is on it
B) it is an unusual shape
C) the offer is on the envelope
D) the envelope is full colour
E) the envelope is thick

Question

Quizplus · Accepted Answer

Personalization is a key factor in grabbing a person's attention when it comes to direct mail. The inclusion of their name on the envelope creates a feeling of importance and can increase the likelihood of the piece being opened.

Answer: E 
 Thick envelopes stand out from the typical bills and advertisements that fill most mailboxes, and they often suggest the contents inside are of value or importance. This can increase the curiosity of the recipient and encourage them to open it.

Canada Post's Research Indicates That 79% of People Will Open