The backbone of an entire direct mail campaign is the
A) inexpensive costs
B) direct mail list
C) quality of the paper
D) lack of competition
E) Canada Post system

Question

Quizplus · Accepted Answer

The direct mail list is the foundation of the campaign as it contains the names and addresses of the target audience. Without an accurate and well-targeted list, the campaign may not reach the intended recipients, resulting in a waste of resources. Therefore, creating and maintaining a high-quality direct mail list is crucial for the success of any direct mail campaign.

The Backbone of an Entire Direct Mail Campaign Is the