
One of the advantages of direct-response television advertising includes its
A) production values
B) credibility
C) opportunity for demonstration
D) image
E) its lifespan
Correct Answer:
Verified
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Q51: Direct mail is a good medium for
A)
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A)
Q55: An infomercial may last as long as
A)
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A) cost
B)
Q57: One of the disadvantages of direct-response television
Q58: In direct response television advertising, unsold inventory
Q59: Factors that contribute to the high absolute
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