In direct response television advertising, unsold inventory available on short notice at a lower cost is called
A) leftover time
B) free time
C) discounted inventory
D) remnant time
E) circulation waste

Question

Quizplus · Accepted Answer

Remnant time refers to unsold television ad inventory that is made available for purchase at a discounted price on short notice. This is often used in direct response television advertising, where companies can take advantage of the lower cost to run a short-term campaign and test the effectiveness of their message.

In Direct Response Television Advertising, Unsold Inventory Available on Short