Direct response advertising is advertising through any medium designed to generate a response by any means that is measurable.
Correct Answer:
Verified
Q57: One of the disadvantages of direct-response television
Q58: In direct response television advertising, unsold inventory
Q59: Factors that contribute to the high absolute
Q60: A "house list" is defined as an
Q61: Co-operative direct mail has a higher response
Q63: Direct mail can be effective for national
Q64: The merge/purge process combines numerous purchased lists
Q65: Telemarketing involves the use of telecommunications.
Q66: When the absolute costs of direct mail
Q67: Direct mail fits between traditional mass media
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