The type of layout that relies almost entirely on visual presentation is called the
A) horizontal split
B) poster
C) insert
D) vertical split
E) multiple illustration
Correct Answer:
Verified
Q23: The most widely used form of direct-response
Q24: Direct-response communication
A) can only be used in
Q25: A research study conducted by Perception Research
Q26: When it comes to the point-of-purchase industry's
Q27: Exterior transit advertising reaches pedestrians and travellers
Q29: Personality announcements in radio offers a good
Q30: In a TV commercial, the voiceover and
Q31: To ensure unity, a television commercial must
A)
Q32: The sections of a television commercial are
Q33: Out-of-home advertising is the current term for
A)
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