
Personality announcements in radio offers a good strategy because
A) it works well with television advertising
B) it enables the announcer to deliver the announcement using their own personal style
C) it leaves the advertising totally under the control of the client
D) it offers better credibility than other forms of radio advertising
Correct Answer:
Verified
Q24: Direct-response communication
A) can only be used in
Q25: A research study conducted by Perception Research
Q26: When it comes to the point-of-purchase industry's
Q27: Exterior transit advertising reaches pedestrians and travellers
Q28: The type of layout that relies almost
Q30: In a TV commercial, the voiceover and
Q31: To ensure unity, a television commercial must
A)
Q32: The sections of a television commercial are
Q33: Out-of-home advertising is the current term for
A)
Q34: With interior transit advertising, the consumer has
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