To be successful, a direct-response commercial must incorporate
A) sound effects and fast action
B) a celebrity spokesperson
C) a strong offer
D) high-pressure tactics
E) brand names

Question

Quizplus · Accepted Answer

A strong offer is crucial in a direct-response commercial as it gives a reason for customers to take action immediately. Sound effects and fast action, celebrity spokespersons, high-pressure tactics, and brand names can also be effective, but they are not essential for success.

To Be Successful, a Direct-Response Commercial Must Incorporate