
Rich media are ads that
A) are less costly
B) include animation, sound, video and interactivity
C) include colour photographs
D) have surround sound
E) use high definition
Correct Answer:
Verified
Q49: The objective of a direct-response television commercial
Q50: In the type of radio ad called
Q51: The agency typically solicits estimates from commercial
Q52: Recently, the 15-second TV commercial has become
Q53: Traditional media are considered static while the
Q55: The post-production stage of the commercial involves
A)
Q56: On the web, people sweep the text
Q57: Testimonials in commercials can come from a
Q58: To be successful, a direct-response commercial must
Q59: The style of TV ad that is
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