
Recently, the 15-second TV commercial has become more popular with advertisers because
A) today's people have shorter attention spans
B) it saves money on media time
C) it's easier to fit a message into 15 seconds
D) 15-second ads have more impact
E) 15-second ads are better-suited to special effects
Correct Answer:
Verified
Q47: Many practitioners suggest that during a 30-second
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Q53: Traditional media are considered static while the
Q54: Rich media are ads that
A) are less
Q55: The post-production stage of the commercial involves
A)
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