The objective of a direct-response television commercial is to
A) catch a wider target audience
B) capture candid responses from the television studio audience
C) provide visuals that print ads can't
D) create awareness
E) initiate immediate action from the customer

Question

Quizplus · Accepted Answer

The objective of a direct-response television commercial is to initiate immediate action from the customer, such as calling a phone number or visiting a website to make a purchase or request more information.

The Objective of a Direct-Response Television Commercial Is to