Marketers are trying to figure out to what degree engagement with a brand results in
A) positive publicity
B) brand awareness
C) viral social media
D) liking a brand
E) consumer purchases

Question

Quizplus · Accepted Answer

While engagement with a brand can lead to positive publicity, brand awareness, viral social media, and liking a brand, ultimately the most important outcome for marketers is consumer purchases. Increased engagement should ultimately translate into increased sales for a company.

Marketers Are Trying to Figure Out to What Degree Engagement