The number of times an ad is sent to a visitor of a web page is referred to as:
A) a visit
B) download rate
C) a clickthrough
D) an ad view
E) the clickthrough rate

Question

Quizplus · Accepted Answer

The number of times an ad is shown to a visitor of a web page is referred to as an "ad view". This is different from a "clickthrough", which measures the number of times a user actually clicks on an ad to visit the advertiser's website. "Visit" typically refers to a user navigating to a website, while "download rate" is a measure of how many times a file or software is downloaded. "Clickthrough rate" is the percentage of ad views that result in a clickthrough.

The Number of Times an Ad Is Sent to a Visitor