Many companies are reluctant to invest in social media communications because
A) there is a lack of sound measuring devices for ROI
B) all age groups are engaged
C) there is a high cost in engaging users
D) there is a lack of control over indirect contact with potential consumers

Question

Quizplus · Accepted Answer

Many companies struggle to measure the return on investment (ROI) of social media communication. There is a lack of clarity on how to measure the impact of social media on a company's bottom line. Without solid metrics for ROI, businesses are hesitant to invest in social media initiatives.

Many Companies Are Reluctant to Invest in Social Media Communications