Search engines such as Google use auction-style bidding for determining what to charge advertisers for placing ads on the search results page.

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Search engines like Google use a system called AdWords where advertisers bid on certain keywords to have their ads displayed on the search results page. The highest bidder for a particular keyword gets their ad displayed and charged for each click on their ad. This is an auction-style bidding system used by search engines.

Search Engines Such as Google Use Auction-Style Bidding for Determining