Media space is purchased on the basis of the advertising weight level desired by the advertiser, expressed in terms of
A) frequency
B) market size
C) reach
D) cost per thousand
E) gross rating points

Question

Quizplus · Accepted Answer

Gross rating points (GRPs) are a measure of advertising weight that combines reach and frequency to express the total exposure level desired by the advertiser.

Media Space Is Purchased on the Basis of the Advertising