
If transit shelters sold by CBS Outdoor for a 4-week period at a 50 GRP level cost $42,000, then the total cost for a 12-week campaign would be
A) $84,000
B) $252,000
C) $210,000
D) $168,000
E) $126,000
Correct Answer:
Verified
Q23: When speaking of transit wraps, a mural
Q24: Commuters using transit tend to be creatures
Q25: The cost efficiency for outdoor advertising improves
Q26: Unlike other out-of-home media, only interior cards
Q27: A transit shelter unit consists of
A) vertical
Q29: Media space is purchased on the basis
Q30: One of the advantages of transit as
Q31: All outdoor advertising rates are quoted on
Q32: Outdoor advertising space is sold in periods
Q33: One type of bus wrap is called
A)
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