GRP stands for
A) gross regional points
B) geographic regional purchases
C) gross rating points
D) gross rating purchases
E) geographic rating points

Name: GRP stands for A) gross regional points B) geographic regional purchases C) gross rating points D) gross rating purchases E) geographic rating points
Brand: Quizplus
Rating: 5.0 (45 reviews)

Question

Quizplus · Accepted Answer

GRP stands for "gross rating points," which is a measurement of advertising impact. It's calculated by multiplying the reach of the ad by the frequency it's displayed.

GRP Stands for