The type of discount available to transit advertisers that meet a 12-, 24-, or 52-week time commitment is referred to as a
A) reach plan
B) total audience plan
C) volume discount
D) frequency discount
E) continuity discount

Question

Quizplus · Accepted Answer

The type of discount available to transit advertisers that meet a 12-, 24-, or 52-week time commitment is referred to as a continuity discount. This discount rewards advertisers for committing to a longer-term advertising campaign, promoting continuous and consistent messaging.

The Type of Discount Available to Transit Advertisers That Meet