Regardless of the situation or desired outcome, public relations objectives tend to be similar to

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Public relations objectives are often aligned with marketing objectives, as they aim to promote and enhance a company's reputation and image in the eyes of their target audience. Both PR and marketing strategies are designed to increase awareness and positive perception of a brand, as well as to ultimately drive sales and revenue. While government policies, sales promotion objectives, and corporate mission statements may all play a role in shaping a company's PR objectives, they are not as directly related as marketing objectives.

Regardless of the Situation or Desired Outcome, Public Relations Objectives