Festivals are a worthwhile sponsorship investment because they
A) are usually televised
B) receive a higher level of media coverage
C) have a lower CPM
D) reach a youth audience
E) reach a cross-section of adult target audiences
Correct Answer:
Verified
Q39: In order to find out how much
Q40: Realistic expectations of public relations should be
Q41: The Toronto International Film Festival approaches sponsorships
Q42: Before committing financial resources to an event,
Q43: The Air Canada Centre, Rogers Arena, Bell
Q45: The primary benefit that companies such as
Q46: In addition to the benefits of awareness
Q47: The need for companies to be differentiated
Q48: Canadian Tire's "we all play together" campaign
Q49: The partnership between a company like CIBC
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