In order to find out how much exposure was actually received as a result of their public relations activities, a company performs

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Content analysis is the process of tracking and evaluating media coverage for a particular company or campaign. It involves analyzing the content of media coverage (such as articles or social media posts) to determine the tone, message, and reach of the coverage. This can help a company understand how much exposure they received, as well as what messages were conveyed to the public. Lobbying, market research, concept testing, and product publicity are all related to public relations activities, but do not directly measure the amount of exposure received.

In Order to Find Out How Much Exposure Was Actually