One way companies are generating product publicity is
A) buying advertising space
B) paying a journalist to write an article on their behalf
C) posting their own messages on their own website
D) community relations
E) product seeding
Correct Answer:
Verified
Q29: When a company uses a tactic that
Q30: Event marketing is big business. The sponsorship
Q31: Nike's coordination of various marketing communications activities
Q32: The gathering of news reporters to witness
Q33: Public relations can play a key role
Q35: In order to predispose people to donate,
Q36: Public relations is often perceived negatively by
Q37: Publicity objectives should take into account the
Q38: One of the biggest disadvantages of public
Q39: In order to find out how much
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