Social media has transferred control of the message from the organization to the consumer.

Name: Social media has transferred control of the message from the organization to the consumer.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Social media platforms provide consumers with opportunities to share their opinions about organizations and their products/services, which can significantly impact the organization's brand image and reputation. Thus, social media has transferred control of the message from the organization to the consumer.

Social Media Has Transferred Control of the Message from the Organization