One objective of trade promotion is to secure a listing with distributors. A listing is defined as

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A listing refers to an agreement with a wholesaler to distribute a manufacturer's goods to retailers. The wholesaler then sells these goods to retailers, who in turn sell to consumers. This is an important objective of trade promotion as it allows manufacturers to expand their reach and get their products in front of a wider audience.

One Objective of Trade Promotion Is to Secure a Listing