The benefit of loyalty programs for the marketer is
A) the customer information it is collecting
B) retention of current customers
C) relationship building
D) the brand awareness it is creating
E) increasing profits
Correct Answer:
Verified
Q17: A frequent- buyer (loyalty) program is an
Q18: Trade promotion activities are targeted towards
A) consumers
B)
Q19: Advertising and promotion are not necessarily viewed
Q20: Media-delivered coupons are coupons distributed
A) inside consumer
Q21: A small replica pack of Cascade dishwashing
Q23: Cross sampling refers to an arrangement whereby
A)
Q24: This type of sales promotion has become
Q25: These sales promotion methods are considered to
Q26: One objective of trade promotion is to
Q27: Shoppers Drug Mart's Optimum rewards program allows
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