Advertising and promotion are not necessarily viewed as two separate entities, since the strategy today is about

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Quizplus · Accepted Answer

An integrated marketing approach involves combining all aspects of marketing, including advertising and promotion, into a unified strategy. This approach recognizes that different marketing methods work together to support one another and create a more effective overall campaign. Therefore, choice D is the best answer as it reflects the importance of integrating advertising and promotion into a larger marketing strategy.

Advertising and Promotion Are Not Necessarily Viewed as Two Separate