While firms often alter the ________ of their products or services in order to implement a product-differentiation strategy, the existence of product differentiation, in the end, is always a matter of ________.
A) customer perceptions; objective properties
B) objective properties; price
C) customer perceptions; price
D) objective properties; customer perception

Question

Quizplus · Accepted Answer

Firms change the objective properties of their products to differentiate them, but ultimately, product differentiation is determined by customer perception.

While Firms Often Alter the ________ of Their Products or Services