________ can be can be a source of product differentiation when a single set of customers purchases several of a firm's products.
A) Product placements
B) Reputation
C) Product mix
D) Architectural competence

Question

Quizplus · Accepted Answer

Product mix refers to the range of products that a firm offers. When a single set of customers purchases several of a firm's products, the firm's product mix can be a source of product differentiation. This is because the combination of products offered by the firm is unique and cannot be easily replicated by competitors, thus giving the firm a competitive advantage. For example, Apple's product mix includes the iPhone, iPad, MacBook, and Apple Watch, which all work seamlessly together and provide a unique user experience.

________ Can Be Can Be a Source of Product Differentiation