Which of the following bases of product differentiation is almost always easy to duplicate?
A) product features
B) product mix
C) product customization
D) consumer marketing

Question

Quizplus · Accepted Answer

Product features can often be easily replicated by competitors, especially if they are not protected by patents or other intellectual property rights. This means that relying solely on product features as a basis of differentiation may not provide a sustainable competitive advantage.

Which of the Following Bases of Product Differentiation Is Almost