More recent work in the area of strategic management regarding assertions about being stuck in the middle
A) supports the argument that firms that attempt to simultaneously pursue cost leadership and product differentiation will find themselves at a competitive disadvantage.
B) contradicts the argument and finds that firms that successfully pursue cost leadership and product differentiation simultaneously can often expect to gain a sustained competitive advantage.
C) partially contradicts the argument and finds that firms that successfully simultaneously pursue cost leadership and product differentiation can only expect to gain a temporary competitive advantage.
D) partially contradicts the argument and finds that only firms in certain select industries can successfully simultaneously pursue cost leadership and product differentiation and gain a temporary competitive advantage.

Question

Quizplus · Accepted Answer

Recent work in the area of strategic management has contradicted the assertion that firms who attempt to simultaneously pursue cost leadership and product differentiation will find themselves at a competitive disadvantage. These studies have found that firms that successfully pursue both strategies can often expect to gain a sustained competitive advantage.

More Recent Work in the Area of Strategic Management Regarding