A firm implements a ________ when it operates in multiple industries or markets simultaneously.
A) vertical integration strategy
B) corporate diversification strategy
C) business diversification strategy
D) product-differentiation strategy

Question

Quizplus · Accepted Answer

A corporate diversification strategy is implemented when a firm operates in multiple industries or markets simultaneously. Vertical integration strategy involves the firm's expansion into different stages of the same industry's value chain, business diversification strategy involves expanding within the same industry, and a product-differentiation strategy focuses on making a product or service unique or distinct from its competitors.

A Firm Implements a ________ When It Operates in Multiple