I-scream-4 Ice Cream recently faced competition against their flagship brand of "Orange peel ice cream." A competitor made significant in-roads into the market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 Ice Cream implementing?
A) cost leadership
B) product differentiation
C) cost differentiation
D) service focus
E) innovation focus

Question

Quizplus · Accepted Answer

I-scream-4 Ice Cream is implementing a product differentiation strategy by introducing five new varieties of ice cream to counter the competition's three varieties of "Orange peel ice cream." They are differentiating their products by offering a wider range of flavors, which can attract customers who are looking for variety and exclusivity in their ice cream choices.

I-Scream-4 Ice Cream Recently Faced Competition Against Their Flagship Brand