A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.
A) switching costs strategy
B) low cost operation strategy
C) standardization strategy
D) marketing strategy
E) bait-and-switch strategy

Question

Quizplus · Accepted Answer

The strategy described is known as the switching costs strategy, which involves making it difficult for customers to switch to a competitor's product by creating barriers such as high switching costs, complex interfaces, or proprietary file formats.

A Large Software Manufacturer Attempts to Lock in Customers by Making