Hueblue Software, an application provider to the gaming industry, decided to enhance its portfolio by developing motion-control-enabled games for the mobile gaming industry. In this scenario, which competitive strategy is Hueblue Software implementing?
A) establishment of alliances
B) product differentiation
C) raising barriers to market entry
D) locking in buyers
E) locking in customers

Question

Quizplus · Accepted Answer

Hueblue Software is implementing a product differentiation strategy by enhancing its portfolio with motion-control-enabled games. This strategy focuses on offering a unique product or service that stands out from competitors, which can help attract and retain customers.

Hueblue Software, an Application Provider to the Gaming Industry, Decided