FunText is a company that owns an app used for text messaging. It recently offered a six month membership extension to its existing customers without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?
A) creation of a new service
B) product differentiation
C) locking in customers
D) locking in suppliers
E) enhancing existing products

Question

Quizplus · Accepted Answer

FunText is implementing a locking in customers strategy by offering a six month membership extension to its existing customers without any additional charges. This is done to ensure that existing customers stay loyal to the brand and do not shift to another text messaging app.

FunText Is a Company That Owns an App Used for Text