RFM analysis is used to analyze and rank customers according to their ________.
A) purchasing patterns
B) propensity to respond to marketing stimulus
C) socioeconomic status
D) motivation and needs
E) receptivity to promotions

Question

Quizplus · Accepted Answer

RFM analysis is a customer segmentation technique that ranks customers based on three factors – Recency (how recently a customer has made a purchase), Frequency (how often a customer purchases), and Monetary value (how much a customer spends). Therefore, it is used to analyze and rank customers according to their purchasing patterns.

RFM Analysis Is Used to Analyze and Rank Customers According