Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________.
A) Five Star Stores with an RFM score of 214
B) Goalkeeper with an RFM score of 551
C) Pelican Stores with an RFM score of 113
D) Cable Sports Inc. with an RFM score of 545
E) WindyRiver Sports with an RFM score of 225

Question

Quizplus · Accepted Answer

Goalkeeper with an RFM score of 551 has high recency, frequency, and monetary scores, indicating they are a recent, frequent, and high-spending customer, making them a prime target for up-selling.

Achilles Gear Has Four Major Retail Customers