_____ offer(s) a company the opportunity to focus its business on the requirements of one or more groups of buyers.
A) Corporate resources
B) Market segmentation
C) Business composition
D) Distinctive capabilities

Question

_____ offer(s) a company the opportunity to focus its business on the requirements of one or more groups of buyers. 
A) Corporate resources
B) Market segmentation
C) Business composition
D) Distinctive capabilities

Quizplus · Accepted Answer

Market segmentation divides a market into smaller groups of consumers with similar needs or characteristics, allowing a company to tailor their products and services to specific segments. This targeted approach can help the company better understand and meet the needs of their customers, ultimately leading to increased sales and customer loyalty.

_____ Offer(s) a Company the Opportunity to Focus Its Business