_____ seeks to place the brand in the eyes and mind of the buyer and distinguish the product from those in competition.
A) Customer relationship strategy
B) Positioning strategy
C) Benchmarking
D) Value-chain strategy

Question

_____ seeks to place the brand in the eyes and mind of the buyer and distinguish the product from those in competition.
A) Customer relationship strategy
B) Positioning strategy
C) Benchmarking
D) Value-chain strategy

Quizplus · Accepted Answer

The positioning strategy seeks to create a unique image of the brand in the buyer's mind and differentiate it from its competitors. It involves identifying the target market, determining the unique selling proposition, and communicating it effectively to the audience. Customer relationship strategy focuses on building and maintaining long-term relationships with customers, benchmarking involves comparing the performance of the business with that of its competitors, and value-chain strategy encompasses analyzing the entire value chain to optimize costs and enhance value.

_____ Seeks to Place the Brand in the Eyes and Mind