_____ refers to firms using simpler and less costly ways to match the value requirements offered by the products of incumbent firms serving the market.
A) Modularization
B) Commoditization of product designs
C) Disruptive innovation
D) Creating new market space

Question

_____ refers to firms using simpler and less costly ways to match the value requirements offered by the products of incumbent firms serving the market.
A) Modularization
B) Commoditization of product designs
C) Disruptive innovation
D) Creating new market space

Quizplus · Accepted Answer

Disruptive innovation refers to the process where smaller companies with fewer resources are able to challenge established incumbent businesses by targeting overlooked segments, offering a simpler, more convenient, or less expensive product. Over time, these innovations move upmarket and begin to directly challenge the core offerings of incumbent firms.

_____ Refers to Firms Using Simpler and Less Costly Ways