The influence of competing brands becomes weaker with closer substitutability and more direct competition.

Name: The influence of competing brands becomes weaker with closer substitutability and more direct competition.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

The influence of competing brands becomes stronger with closer substitutability and more direct competition, as consumers have more options that meet their needs similarly, increasing the importance of brand differentiation.

The Influence of Competing Brands Becomes Weaker with Closer Substitutability